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T. Erkan Şahan

Site Speed as a Trust Signal: Brompton, Vodafone, Zalando

October 1, 2026• Category: Blog • Enterprise Solutions

Three brands measured site speed as a trust signal before any SEO factor: Brompton, Vodafone, and Zalando. Here is what each one put in public....

What an AI Hour on an Agency Timesheet Actually Is

September 30, 2026• Category: Blog

An AI hour on an agency timesheet is not a person hour. What our own accounting migration cost when we blurred the two, and how a buyer can spot it....

Pew Research Center on WordPress VIP: One Month to LLM-Ready

September 29, 2026• Category: Blog • WP VIP

Pew Research Center shipped a WordPress VIP AI readiness rebuild in one month, not six. What the case says, and what an off-VIP buyer can copy....

The AI Reputation Gap: What a Model Says About You

September 28, 2026• Category: Blog • Enterprise Solutions • SEO Guides

AI called one client the IBM of their category. Nobody there wrote that sentence. What the AI reputation gap costs, and the four jobs that close it....

AI Line Items on an Agency Invoice: What We Got Wrong

September 27, 2026• Category: Advanced Solutions • Blog • Enterprise Solutions

We filed AI line items in the wrong place and a client saw an overrun that did not exist. What the migration cost, and the rule that fixed the catalogue....

AI Customer Service: What Klarna’s Round Trip Actually Cost

September 27, 2026• Category: Advanced Solutions • Blog • Enterprise Solutions

Klarna's AI customer service arc, read against its own filings: 853 agents' work, $58m saved, support costs up 19% anyway. What a buyer takes from it....

AI Shopping Citations: What Three Retailers Changed to Earn Them

September 26, 2026• Category: Blog • Enterprise Solutions • SEO Guides

AI shopping citations are decided at the catalogue and protocol layer, not the content layer. Walmart, Wayfair and Best Buy show three ways to respond....

Metered AI Cost Hits the Invoice, One Way or Another

September 25, 2026• Category: Blog • Enterprise Solutions

Simon Willison ran the meter on himself and got $2,180 for one month. Here's what a fair agency invoice should show buyers about metered AI cost....

WordPress VIP Multisite: How 170 Titles Run as One System

September 24, 2026• Category: Blog

How News Corp Australia consolidated 170 titles and 40+ sites onto WordPress VIP multisite, and the questions a buyer should take into a first conversation....

Loyalty Beyond Points: What Three Retailers Actually Built

September 23, 2026• Category: Advanced Solutions • Blog • Enterprise Solutions

Loyalty beyond points is where the money is. Sephora, Starbucks, Chipotle - and what a mid-market store can copy this quarter without a new platform....

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