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T. Erkan Şahan

AI Brand Visibility: What Enterprise WordPress Teams Should Build

September 18, 2026• Category: Blog • Enterprise Solutions • WP VIP

61% of consumers can't name a brand using AI well. AI brand visibility on enterprise WordPress is a plumbing job, not a slide. Here is what to build....

The AI Pricing Unit for Agencies That Survives a Price Cut

September 17, 2026• Category: Advanced Solutions • Blog • Enterprise Solutions

The AI pricing unit for agencies we settled on: 100,000 weighted tokens, one line on the invoice, unchanged when Opus dropped 3x in November....

Reducing the Ecommerce Return Rate: Three Brands With Numbers

September 16, 2026• Category: Advanced Solutions • Blog • Enterprise Solutions

Reducing the ecommerce return rate is not one project. ASOS, Zalando and Snipes moved the figure by attacking three different levers....

How to Price AI Tokens for Clients: Four Failed Attempts

September 15, 2026• Category: Advanced Solutions • Blog • Enterprise Solutions

Four failed attempts to price AI tokens for clients, and the base that survived. What to demand on your agency invoice this month....

Three Enterprise WordPress VIP Migrations, and What They Prove

September 14, 2026• Category: Blog • WP VIP

Three enterprise WordPress VIP migrations, the numbers the case-study pages actually publish, and the questions a buyer should ask on top of them....

Why AI Should Be Its Own Line on Your Agency’s Invoice

September 13, 2026• Category: Blog

Burying AI cost in the margin works against the buyer. We put it on its own line; four questions you can put to your own supplier....

A Routine Update Changed Who Can Touch Your Subscriptions

September 12, 2026• Category: Advanced Solutions • Blog • Plugins

An update changed permissions on stores selling subscriptions. The real issue is not one release, it is who governs your updates....

Your Commerce Infrastructure Will Ask for a Decision in January 2027

September 11, 2026• Category: Blog • Plugins

WooCommerce proposes raising its infrastructure requirement in January 2027. A planned maintenance item for some organisations, an emergency for others....

WordPress 7.2 Release Squad: Matt Mullenweg Returns as Lead

September 10, 2026• Category: Blog

The WordPress 7.2 release squad is unusually small and Matt Mullenweg holds the release-lead pen. Here is what December 8 GA means for you....

WordPress Opens PHPUnit Test Cleanup for the 7.2 Release

September 9, 2026• Category: Blog

Lance Willett is opening a WordPress PHPUnit test cleanup for the 7.2 release: 31,000 tests, eight tracks of work, one metrics dashboard....

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