The 2027 Commerce Agenda: Six Positions a Buyer Can Use

Category: Advanced Solutions • Blog • Enterprise Solutions

Six commerce leaders set the 2027 commerce agenda in one Shoptalk panel: post-purchase, product data, agents, and the sceptic voice....

What Sephora Beauty Insider Does Instead of Discounting

Category: Blog

Sephora Beauty Insider carries 45 million members and double-digit growth from an event with no sitewide discount. Here is what travels....

Letting AI Agents Into Your Store: Walmart Opens, Amazon Shuts

Category: Blog

Walmart lets AI agents into its store, Amazon blocks them. Named retailers and analysts weigh in, with the build plan for a WooCommerce catalogue....

What Three Wall Street Internal GenAI Rollouts Reveal in 2026

Category: Advanced Solutions • Blog • Enterprise Solutions

Three internal GenAI rollouts at JPMorgan, Morgan Stanley and Goldman Sachs, and what their numbers tell a mid-market buyer in 2026....

Why e.l.f. Beauty Spends 24% of Sales on Creator Marketing

Category: Blog

e.l.f. Beauty creator marketing: $399.8M in FY2026, 24% of net sales, bet on community over celebrities. What a mid-market store can learn....

Guest Checkout Friction Is the Cheapest Conversion Lever

Category: Advanced Solutions • Blog • Enterprise Solutions

Baymard puts cart abandonment at 70.19% and names forced account creation among the top drivers. Guest checkout friction is still cheap to fix....

Pause Before Cancel: The Subscription Retention Lever

Category: Blog

Recurly's 2026 numbers show pause before cancel is the subscription retention lever most WooCommerce stores still miss. What it costs to build....

Etsy’s ChatGPT App Pivot and What It Says About Agentic Commerce

Category: Advanced Solutions • Blog • Enterprise Solutions

Etsy pulled its ChatGPT checkout and shipped a native app instead. What the Etsy ChatGPT app pivot says about agentic commerce, and the build underneath....

The Unbilled AI Overhead the Agency Absorbs, and Why

Category: Advanced Solutions • Blog • Enterprise Solutions

When an agency bills you for AI, four kinds of unbilled AI overhead stay on their side of the meter. Here is the arithmetic that decides it....

Retail AI Assistants at Scale: Lowe’s, Home Depot, IKEA

Category: Advanced Solutions • Blog • Enterprise Solutions

Three retail AI assistants at scale: Lowe's Mylow triples conversion, Home Depot's Magic Apron handles millions, IKEA's Billie assists 74%....

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