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The Honest State of Measuring AI Visibility in 2026

October 24, 2026• Category: Blog

Five named practitioners on measuring AI visibility: Fishkin, Cerretani, Gray and Yu on what the tools miss and what to track instead....

Measuring AI Cost From Session Transcripts, Honestly

October 21, 2026• Category: Blog

Measuring AI cost from session transcripts without inflating the figure: deduplicate on message id, exclude cache reads, land one defensible unit....

Why e.l.f. Beauty Spends 24% of Sales on Creator Marketing

October 18, 2026• Category: Blog

e.l.f. Beauty creator marketing: $399.8M in FY2026, 24% of net sales, bet on community over celebrities. What a mid-market store can learn....

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