Welcome to Part 7 of our SaaS-building-in-public series.

So far, we’ve:

  • Defined the problem
  • Planned the product
  • Set the pricing
  • Identified the perfect early users
  • Mapped the technical stack
  • And even scoped the build

Now it’s time to share what we didn’t build — and why that matters just as much.

Because if you try to build everything at once, you’ll launch nothing at all.


The Core Idea: “Do Less, Launch Sooner”

Every feature sounds good on paper:

  • Automatic monthly scans
  • File versioning and rollback
  • Image optimization on upload
  • Direct media replacement
  • Multi-language dashboard
  • AI-powered media categorization (yep, someone will suggest it)

But here’s the thing:

None of those features are required to deliver the core value.

And adding them too early can slow you down, confuse users, or introduce bugs you didn’t need to debug.


What We Intentionally Skipped (for the MVP)

1. 

Scheduled Re-Scans

Sounds great — but first, we need to see if a one-time scan is valuable enough on its own.

2. 

Multi-User Roles / Team Access

Agencies will eventually need this.

But for launch, one admin per account is fine.

3. 

White-Label or Client Reporting

Tempting for agencies, but hard to do well.

We’ll add it once we know what kind of reports actually matter.

4. 

Bulk Restore with Attachments Preserved

Technically doable, but not critical.

MVP can restore files to the media library — that’s enough for now.

5. 

AI or Content-Based Detection

“Is this image actually visible to users?”

Cool concept, but premature.

Right now, we stick to DOM-level img[src] comparison.


Why Skipping Early Is a Smart Move

1. Faster to Market

A tight, clear product launches in weeks — not quarters.

2. Clearer Messaging

The more you promise, the more users expect.

Simple value = easier to explain and sell.

3. Easier to Support

Early bugs hurt more when they’re scattered across 10 features.

4. Feedback-Driven Roadmap

Once real users are active, they’ll tell you what matters.

Why guess when you can listen?


Our Rule: “Don’t Solve Problems You Don’t Have Yet”

You don’t build backup logic for features no one asked for.

You don’t localize into 12 languages when your first 50 users are all in one country.

You don’t optimize storage costs for 10M files when you’re still at 10K.

Instead, we stay lean.


The MVP Litmus Test

Before adding anything, we ask:

  • Does this solve a real pain for real users today?
  • Would removing it break the value promise?
  • Is it required for product-market fit?

If the answer is no → it goes on the “later” list.


Final Thoughts

This is the part most makers skip.

They chase every idea, try to please every future persona, and launch with a bloated product nobody understands.

Not us.

We do less — but what we do, we do well.

In Part 8, we’ll bring it all together:

We’ll create a simple visual journey — from “I have a bloated WordPress site” to “clean, light, and worry-free” — and outline how the user feels at every step.

Because yes — even a storage cleanup SaaS has an emotional arc.

Stay tuned.

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