Managing content in 10 or more languages is a significant challenge. Without proper workflow, you get outdated translations, inconsistent messaging, and frustrated teams. This guide covers enterprise content workflow for multilingual sites.

Content Workflow Challenges

Common problems with multilingual content: primary content changes but translations are not updated, no visibility into translation status, unclear ownership of regional content, and inconsistent terminology across languages.

Translation Management System

Integrated vs External TMS

Options include: WPML Translation Management (integrated), external TMS like Smartling or Phrase connected to WordPress, or hybrid approaches.

Translation Memory

A good TMS builds translation memory – previously translated phrases are suggested for new content. This improves consistency and reduces cost.

Workflow Design

Content Creation

1. Author creates content in primary language
2. Editor reviews and approves
3. Content marked ready for translation
4. Translation team notified

Translation Process

1. Translators receive content with context
2. Translation completed in TMS or WordPress
3. Regional reviewer approves
4. Published to site

Update Workflow

When primary content changes: system flags affected translations, determines if minor or major change, routes to appropriate workflow, and tracks until all languages updated.

Technology Stack

• WPML or Polylang for multilingual functionality
• Editorial workflow plugin for approval processes
• Notification system for team communication
• Status dashboard for visibility

Team Structure

Define roles clearly: content creators (primary language), translation managers, translators (internal or agency), regional reviewers, and global content lead.

Quality Control

Implement review checkpoints: linguistic review, brand compliance check, technical QA (links, formatting), and final approval.

Need help with multilingual workflow? Contact us for consultation.