Welcome to Part 10, the final chapter in this SaaS breakdown series.

Over the last nine posts, I’ve shared how my team and I would approach building a SaaS — from identifying a real problem to designing a clean, plugin-free solution for bloated WordPress sites.

But here’s the part most people never talk about.

Because this isn’t just about a product.

This is about what it really takes to turn a SaaS idea into a business.

A Good Idea Isn’t Enough

I’ve had my share of great SaaS ideas.

I’ve built MVPs.

I’ve launched, relaunched, iterated, and hoped.

Some got users. Some even got paying customers.

But most didn’t make it.

Not because the idea was bad.

Not because the product was broken.

But because the business didn’t work.

The Myth of 100 Customers

You might think:

“If I can just get 100 people paying me $10/month, that’s $1,000 MRR. That’s real money.”

No, it’s not.

By the time you subtract:

• Payment processor fees
• Hosting and storage
• Transactional email
• Support time
• Legal/accounting costs
• Taxes
• Refunds
• And maybe even your own salary

That $1,000 might leave you with $100.

And that’s only if everything goes right.

The “Zero Point”

Every project has what I call the zero point — the moment your cumulative profit finally equals what you spent building and running it.

If you spent $100 to build and host your product,

you haven’t “broken even” until you’ve earned $100 in net profit — after all expenses.

It’s a long road to zero.

And the bigger you grow, the more your costs and customer expectations grow with you.

Why Good Products Shut Down

Ever seen a great tool shut down out of nowhere?

“We’re shutting down. Thanks for the support.”

You’re surprised — it worked! It helped you! Why close it?

Because it didn’t make money.

Or it made money, but not enough to justify the ongoing effort.

Most SaaS tools don’t die from bugs.

They die from burnout, cashflow, and unmet expectations.

So What Should You Do With This Idea?

If this idea — a WordPress media cleanup platform — speaks to you… take it.

Really.

I’m not building it. But you can.

And if you do, let me know.

I’d love to be your first customer.

This series gave you everything you need:

• A real problem
• A defined user
• An MVP roadmap
• Tech stack ideas
• Pricing logic
• A go-to-market plan

All that’s left is your execution.

Want More Ideas?

Maybe this one wasn’t for you.

In my next post, I’ll share 10 more SaaS ideas — each simple, specific, and ready to be explored.

Pick one. Build it. Sell it.

Or just study them to understand how real products take shape.

Final Thoughts

SaaS can be exciting.

It can also be exhausting.

It’s not just shipping code. It’s:

• Pricing
• Customer support
• Legal obligations
• Content and SEO
• Refunds and taxes
• Hiring and firing
• And doing it every single month

A SaaS idea is just the first 5%.

The other 95% is the business.

Build wisely. Think clearly.

And don’t mistake potential for profitability.

Thanks for following along.

See you in the next idea.