We didn’t hire a branding agency.

We didn’t sit in a three-day workshop with post-its.

We just opened our laptops, prompted an AI, and in less than an hour, TUNARA was born.

This is the story of how a fictional tuna brand turned into a fully-formed identity — with nothing but text prompts and creative intent.

Step 1: The Brand Name — Fast, Memorable, Global

We started with ChatGPT and said:

“Give me a 2-syllable global-sounding name that evokes the ocean, nature, and trust.”

It returned a few options:

• Tunara (Tuna + Terra)
• Tonava
• Mareto
• Nautuna

But TUNARA had that ring to it.

It felt global. Clean. Ownable. Could be a can, could be a luxury resort. Perfect.

Step 2: The Logo — From Text Prompt to Brand Asset

We jumped into Adobe Firefly.

Here was our prompt:

a modern minimalist tuna logo, sleek lines, geometric style, deep blue and white colors, centered composition, clean background

Firefly gave us 4 solid directions.

We picked the one with the most dynamic shape — a tuna mid-leap, curved like a wave.

It wasn’t a full logo yet. So we pulled it into Photoshop, layered the word TUNARA underneath in a rounded geometric font (Montserrat Alternates), and locked in our palette:

• #0077b6 – Ocean Blue
• #ffffff – Pure White
• #adb5bd – Cool Silver

Step 3: The Brand Story — Written by AI, Guided by Vibes

We asked ChatGPT:

“Write a brand story for a premium canned tuna brand that values sustainability, taste, and ocean preservation.”

It gave us this gem:

“TUNARA isn’t just tuna in a can — it’s a story of the ocean, responsibly harvested, rich in flavor and heritage. Every bite is a reminder that nature’s gifts deserve respect, and that taste should never come at the cost of the planet.”

We edited it down, humanized the tone, and embedded it into our WordPress homepage as the core brand manifesto.

The Workflow: How It All Came Together

• Name & Story → ChatGPT
• Logo Concept → Firefly
• Refinement → Photoshop or Canva
• Site & Presentation → WordPress + Figma + Clonable
• Visual Support → Midjourney (for dramatic scenes), Firefly (for brand assets)

All in under a day.

All AI-supported.

All looking and feeling… surprisingly real.

Firefly Prompt Ideas — Build Your Own

Want to create brand visuals like we did? Here are some Firefly prompts you can use today:

Logo-style prompts:

minimalist tuna fish logo design, white background, centered layout, blue tones, clean lines

Product mockups:

a premium canned tuna packaging mockup, ocean-themed design, photorealistic, on a kitchen table

Brand activation concepts:

a branded food truck on the beach with TUNARA logo, people gathering, cinematic light, golden hour

Retail display ideas:

a luxury canned tuna promotional stand in a modern supermarket, clean branding, high-end product display

Brand essence visuals:

an artistic representation of the ocean’s harmony and power, symbolized by a leaping tuna, watercolor style

Coming Up Next

In the next posts, we’ll dive into:

• How TUNARA’s logo and brand story were created using AI
• How to build a global campaign site with WordPress
• How to design roadshow-style events for maximum engagement
• How to automate content creation with AI — and publish it instantly via WordPress
• From fiction to function: should a fictional brand ever become real?
• How to distribute content globally across dozens of channels using WordPress as your command center

“We didn’t build a real brand — but this is exactly how we could’ve.”