Keywords in URLs is an important SEO check in the URL Structure category. This is a medium-priority issue. While not urgent, fixing it will improve your overall SEO health.
What is This Check About?
This check verifies that keywords in urls. When this check fails, it means there’s an issue that needs to be addressed to improve your website’s SEO performance.
Why Does This Matter for SEO?
Search engines like Google evaluate hundreds of factors when ranking websites. Keywords in URLs is one of these important factors because:
- It affects how search engines crawl and understand your content
- It impacts user experience, which is a key ranking factor
- It can influence your site’s visibility in search results
- Ignoring it may cause your competitors to outrank you
How to Check This Issue
You can identify this issue by:
- Running an SEO audit using the SEO Roadmap tool
- Manually inspecting your website’s source code and settings
- Using browser developer tools (F12) to analyze page elements
- Checking Google Search Console for related warnings or errors
How to Fix This in WordPress
Difficulty Level: EASY – This fix is straightforward and can typically be completed by anyone with basic WordPress knowledge.
Estimated Time: 2 min
Follow these steps to fix this issue:
Step 1: Identify Affected Pages
First, run a complete SEO audit to identify all pages affected by this issue. The SEO Roadmap tool will show you exactly which URLs need attention.
Step 2: Access WordPress Settings
Log into your WordPress admin dashboard. Depending on the specific issue, you may need to navigate to:
- Settings → General for site-wide configurations
- Settings → Reading for indexing and visibility settings
- Settings → Permalinks for URL structure issues
- Appearance → Theme Editor for template-level fixes
- Plugins → Installed Plugins to configure SEO plugins
Step 3: Apply the Fix
Make the necessary changes based on the specific issue. If you’re using an SEO plugin like Yoast SEO or Rank Math, many of these settings can be configured through the plugin’s interface.
Step 4: Verify the Fix
After making changes:
- Clear your WordPress cache if you’re using a caching plugin
- Re-run the SEO Roadmap audit to confirm the issue is resolved
- Check Google Search Console after a few days to ensure Google has recognized the fix
Recommended Tools & Plugins
These tools can help you fix and prevent this issue:
- Yoast SEO – Comprehensive SEO plugin with built-in checks
- Rank Math – Feature-rich SEO plugin with detailed analysis
- Google Search Console – Free tool to monitor your site’s search presence
- SEO Roadmap – Complete SEO audit and action plan tool
Common Mistakes to Avoid
- Making changes without testing in a staging environment first
- Ignoring the issue because it seems minor
- Applying fixes to production without proper backup
- Not verifying the fix was successful after implementation
Need More Help?
If you’re still having trouble fixing this issue, consider:
- Consulting with a WordPress developer or SEO specialist
- Checking the WordPress support forums for similar issues
- Reviewing your theme and plugin documentation
- Running a complete site audit with SEO Roadmap for a prioritized action plan
This guide is part of the SEO Roadmap knowledge base – your complete resource for WordPress SEO optimization.
Last modified: January 10, 2026
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