Welcome to Part 8 of our SaaS breakdown series.

By now, we’ve defined the problem, planned the product, shaped the pricing, scoped the tech, and even explained what we left out.

But there’s one thing we haven’t fully captured yet:

What does the user actually experience — from first click to final result?

Because even a product that “just cleans up WordPress media files” has a journey.

And every touchpoint is a chance to build trust, deliver value, and make your user say:

“This was easier than I thought.”

Let’s map that journey now.

The Emotional Arc of a SaaS User

Every user moves through five phases:

1. Awareness – “I have a problem, but I’m not sure what it is.”
2. Understanding – “Oh wow, my site has 85 GB of unused images?”
3. Action – “Let’s clean this mess up.”
4. Relief – “My hosting is faster and cheaper now.”
5. Trust – “Good thing I kept the files just in case — and yes, I’ll pay for storage.”

Even technical tools should consider this emotional arc.

Step-by-Step: What the User Sees and Feels

Let’s walk through the entire product experience, screen by screen.

1. Landing Page

• Shows the problem visually (before/after hosting costs, site size)
• Uses plain language:“WordPress sites are bloated. We fix that safely — no plugin needed.”
• Clear call to action: “Start Free Scan”

Feeling: Curiosity and mild skepticism

2. Signup & Site Connection

• Simple signup form: name, email, password
• Site connection via API key (with guided instructions)

Feeling: Confidence through low friction

3. Dashboard: Pre-Scan State

• Site appears as “ready to scan”
• Displays estimated scan time
• Button: “Run Scan”

Feeling: Sense of control and momentum

4. Scan Results

• Example message:“Your site uses 15 GB, but has 70 GB of unused media.”
• Visual bar chart: Used vs. Unused
• Optional file list
• Button: “Clean My Site” with backup storage option

Feeling: Validation and clear value

5. Cleanup Confirmation

• File count and total size summary
• Reminder: 30 days of storage included
• Final confirmation step

Feeling: Safe and in control

6. Post-Cleanup Dashboard

• Updated storage usage
• Estimated hosting savings
• Option to extend storage or downgrade to archive tier

Feeling: Satisfaction and clarity

7. Storage Lifecycle Preview

• Simple timeline:
  • 0–30 days: instant recovery
  • 3+ months: moved to cold storage
  • 12+ months: auto-deleted (with warning)
• File restore options (single or bulk)

Feeling: Trust in long-term safety

Journey Recap

Why This Journey Matters

You’re not just deleting files.

You’re:

• Helping people regain control
• Reducing hosting stress
• Saving money
• Providing safety without complexity

That’s a full before-and-after transformation.

The more clearly you show it, the easier it is to sell.

Final Thoughts

Every SaaS has a story.

This one starts with “too many files” and ends with “less stress, lower cost, and clean peace of mind.”

In Part 9, we’ll switch gears and ask a real strategic question:

Should you actually build this? Or license the idea? Or offer it as an agency service?

Because not every good idea needs to become a full company.

Stay tuned.