Without Actually Building It

Let’s get this straight from the start:

We’re not building this SaaS.

But if we were, here’s exactly how we’d do it.

Why?

Because this is how you think through, structure, and validate a SaaS idea — before a single line of code is written or a designer opens Figma.

We’re not pitching you anything. We’re sharing.

Use this idea if you want. Make it better. Make it worse.

This article is a roadmap — not a sales pitch.

The Problem We’d Solve

Let’s talk about something every WordPress user knows, but nobody likes to admit:

“Why is my website 100 GB?”

And no, it’s not your blog posts.

It’s not even the theme.

It’s the thousands of unused images piling up in the media library — from drafts, old product pages, deleted posts, expired campaigns… all just sitting there.

Those files slow down backups, inflate hosting plans, and make staging environments crawl.

They also cost money every single month — and nobody is even using them.

The Hypothetical SaaS: Clean, Store, and Restore — Without Plugins

Here’s the idea:

What the tool would do:

1. Connect to your WordPress site using REST API and an API key (no plugins required).
2. Scan your site for images not used on any published page or post.
3. Show you a report like: “You’re using 100 GB… but only 15 GB is actually needed.”
4. Let you delete the unused files with one click.
5. Store those deleted files safely on our servers, in case you need them back later.

Pricing It Like a Grown-Up

This isn’t a hobby app. It’s about saving real money, so it deserves a real pricing model.

Here’s how we’d charge:

• A one-time scan fee (which includes 1 month of file storage).
• Then, monthly storage fees depending on how fast you want to recover your files:

Instant Recovery (€1 / GB / month):

Your deleted files are stored in high-speed servers. If you need a file back, it’s available immediately — like a regular download.

S3 Glacier (€0.35 / GB):

A cheaper option where files are stored in Amazon’s “cold” storage. Recovery takes a few hours, but it’s reliable and secure.

S3 Glacier Deep Archive (€0.10 / GB):

The cheapest option. Think of it like putting your files in a digital vault. It takes up to 12–24 hours to get a file back, but if you’re not in a rush — it’s a great way to save money.

The slower the recovery, the cheaper the storage.

You choose what matters more — speed or savings.

Who Would Actually Use This?

Agencies. Absolutely.

They manage dozens of sites.

They know the pain of storage bloat.

They can bundle this cleanup into their WordPress care plans and look like heroes to their clients.

Solo site owners are welcome too, but the target audience — the real economic buyers — are agencies.

We’d build a SaaS dashboard for them.

Let them manage multiple sites from one place.

Track storage usage per site.

Trigger scans. Schedule cleanups. Offer storage upgrades.

Why This Is a Good SaaS Idea (Even Though We’re Not Doing It)

Because it checks all the right boxes:

• It solves a painful problem people are already paying for (hosting, storage).
• It has a built-in recurring revenue model (storage fees).
• It’s low-risk for users (files are safely backed up).
• It’s lightweight (no plugins, no performance impact).
• It’s easy to explain and demonstrate.
• It even has a green angle (reducing server waste = sustainability).

In short:

It’s boring. It’s practical. It makes or saves money.

The perfect kind of SaaS.

Why We’re Sharing This

Because this is how real SaaS founders think:

• Start with a specific, painful problem.
• Validate that people pay money to solve it.
• Design the MVP around the least effort, most result.
• Make onboarding frictionless.
• Charge in a way that aligns with the value you deliver.

And finally — don’t be afraid to share.

We’ve got dozens more ideas like this. Sharing one doesn’t hurt us.

Execution wins. Ideas don’t.

So if this idea clicks with you? Run with it.

Or use this framework to think through your own idea better.

Coming Up Next (in This Series)

In future posts, we’ll cover:

• How we’d wireframe this product
• How to price and position a new SaaS for agencies
• Why “no plugin” is a feature, not a bug
• What metrics matter in early SaaS
• How to plan a “build less, validate more” MVP

Think of it like a behind-the-scenes playbook — from people who’ve built and shipped real things, not just talked about them.

Thanks for reading.

More coming soon.