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T. Erkan Şahan

AI Line Items on an Agency Invoice: What We Got Wrong

September 27, 2026• Category: Advanced Solutions • Blog • Enterprise Solutions

We filed AI line items in the wrong place and a client saw an overrun that did not exist. What the migration cost, and the rule that fixed the catalogue....

AI Customer Service: What Klarna’s Round Trip Actually Cost

September 27, 2026• Category: Advanced Solutions • Blog • Enterprise Solutions

Klarna's AI customer service arc, read against its own filings: 853 agents' work, $58m saved, support costs up 19% anyway. What a buyer takes from it....

AI Shopping Citations: What Three Retailers Changed to Earn Them

September 26, 2026• Category: Blog • Enterprise Solutions • SEO Guides

AI shopping citations are decided at the catalogue and protocol layer, not the content layer. Walmart, Wayfair and Best Buy show three ways to respond....

Metered AI Cost Hits the Invoice, One Way or Another

September 25, 2026• Category: Blog • Enterprise Solutions

Simon Willison ran the meter on himself and got $2,180 for one month. Here's what a fair agency invoice should show buyers about metered AI cost....

WordPress VIP Multisite: How 170 Titles Run as One System

September 24, 2026• Category: Blog

How News Corp Australia consolidated 170 titles and 40+ sites onto WordPress VIP multisite, and the questions a buyer should take into a first conversation....

Loyalty Beyond Points: What Three Retailers Actually Built

September 23, 2026• Category: Advanced Solutions • Blog • Enterprise Solutions

Loyalty beyond points is where the money is. Sephora, Starbucks, Chipotle - and what a mid-market store can copy this quarter without a new platform....

AI Brand Visibility: What Enterprise WordPress Teams Should Build

September 18, 2026• Category: Blog • Enterprise Solutions • WP VIP

61% of consumers can't name a brand using AI well. AI brand visibility on enterprise WordPress is a plumbing job, not a slide. Here is what to build....

The AI Pricing Unit for Agencies That Survives a Price Cut

September 17, 2026• Category: Advanced Solutions • Blog • Enterprise Solutions

The AI pricing unit for agencies we settled on: 100,000 weighted tokens, one line on the invoice, unchanged when Opus dropped 3x in November....

Reducing the Ecommerce Return Rate: Three Brands With Numbers

September 16, 2026• Category: Advanced Solutions • Blog • Enterprise Solutions

Reducing the ecommerce return rate is not one project. ASOS, Zalando and Snipes moved the figure by attacking three different levers....

How to Price AI Tokens for Clients: Four Failed Attempts

September 15, 2026• Category: Advanced Solutions • Blog • Enterprise Solutions

Four failed attempts to price AI tokens for clients, and the base that survived. What to demand on your agency invoice this month....

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