WordPress VIP offers three service levels: Standard, Enhanced and Signature. What separates them is not a feature list but the commitment made to you: how fast you get a response when something breaks, how much downtime a year you are prepared to accept, and how far you can grow.
In other words, these three levels are a risk decision. The way to choose correctly is to know what downtime costs your organisation.
The three levels side by side
| Standard | Enhanced | Signature | |
|---|---|---|---|
| Urgent response | 60 minutes | 30 minutes | 15 minutes |
| Non-urgent response | 24 hours | 12 hours | 4 hours |
| Uptime commitment | 99.95% | 99.99% | 99.99% |
| Number of sites | Up to 10 | Up to 100 | Up to 1,000 |
| Concurrent editors | Up to 10 | Up to 300 | Up to 300 |
Standard
The whole platform: managed infrastructure, enterprise security and the full publishing toolset. A 99.95% commitment works out to roughly twenty minutes of downtime budget a month. Built for organisations running a single brand or a contained portfolio with an editorial team of around ten.
Enhanced
The commitment rises to 99.99%, cutting the monthly downtime budget to about five minutes. Sites go to a hundred and concurrent editors to three hundred. On top come operational guarantees:
- Failover for disaster recovery. A line item most enterprise audits look for.
- Backups also sent to storage under your own control. Some internal policies require a copy held independently of the provider.
- Continuous monitoring of real user experience and of outages.
- Direct technical support to your development team when something goes wrong.
Signature
Everything in Enhanced, plus people. The difference here is relationship, not technology:
- A named technical account manager who knows your organisation.
- Direct messaging access to the support team.
- Joint planning and regular business reviews.
- Professional services.
Urgent response drops to fifteen minutes. This level is designed to turn the platform from a supplier relationship into a partnership.
How to choose the right level
Do not choose from the comparison table. Answer these four and the level picks itself:
- What does an hour of downtime cost you? Put a number on it. That is what the gap between 99.95% and 99.99% is worth.
- Do problems tend to appear during office hours? If campaign and launch traffic pushes outside them, the response commitment matters far more.
- How many brands, regions and editors? Think three years out, not today.
- Does your internal audit require a disaster recovery plan or an independent backup copy? If so, the lower level is already out.
The line nobody plans for: migration
This is what planning meetings miss most often. The service level is one decision; getting there is a separate project. Reviewing your current setup, removing tools that become redundant, moving the content and bringing the team onto a new way of working has its own timeline and its own budget line.
What sets the size of that line is not how big your site is, but how your team works today. Detail: migrating to WordPress VIP.
We can work out which level fits you and what the migration will involve. See how we work or get in touch.
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