Let’s say we never actually created a tuna brand.

We never canned a single fish.

Never had a factory.

Never signed a distributor deal.

But what if we had?

What if we launched a fictional brand — TUNARA — and decided to make May 2nd, World Tuna Day, our day?

Here’s exactly how we’d dominate it, with nothing but creativity, AI tools, Clonable-powered WordPress, and a big imagination.

1. It Starts 60 Days Before: “The Movement Before the Moment”

You don’t own a day by showing up on the day.

You own it by showing up early — two months early.

We’d roll out:

• Social media countdowns: “The Tuna is Coming”
• A Clonable-powered WordPress site, with multi-language landing pages
• YouTube Shorts + TikToks: Sketches on “What Even Happens on World Tuna Day?”
• LinkedIn think-pieces on sustainable fishing (written by GPT, designed in Midjourney or FireFly)

And in every single post, one message:

“May 2nd isn’t just World Tuna Day anymore.

It’s TUNARA Day.”

2. The Show at Costa Belmar: Hype on Land, Tuna on Water

Our fictional coastal city is called Costa Belmar.

Crystal waters. Blue Flag beaches. An over-the-top marina.

And right there in the bay:

A giant tuna fish cruising on the water.

We’d dress up those amphibious car-boats like tuna.

They’d swim. Spin. Park near the boardwalk.

People would freak out.

Influencers would shoot Reels.

Someone on Twitter would yell:

“I just saw a tuna boat on my beach, is this real life??”

And we’d answer:

“If it’s May 2nd, it’s TUNARA time.”

3. “Catch the Tuna, Win the Box”

It’s not a campaign unless the public’s involved.

So we’d launch a challenge:

Spot a tuna?

Post with #CatchTheTuna

Best post wins a year’s supply of TUNARA (fictional, obviously)

Meanwhile, divers drop fake cans of tuna around the beach.

Kids find them.

Some think it’s a treasure hunt, some think it’s crypto.

It doesn’t matter. The myth grows.

4. Flying Tuna in the Mall

Yes, we’re going indoors.

We rig a massive, rotating flying tuna to the ceiling of the city’s fanciest mall.

People walk in. Look up.

“Is that… a tuna?”

Of course it is.

Outside:

• The TUNARA food truck is parked
• Influencers are livestreaming
• Chefs are cooking luxury canned-fish recipes
• TikTokers are filming content: “I’ve never been this close to tuna before”
• There’s music, remixes, confetti, you name it

It’s not just an activation. It’s a cultural moment.

5. All Roads Lead to WordPress

The digital hub?

WordPress. Fully cloned via Clonable.

Each region gets its own customized, localized campaign site.

The main site features:

• Countdown timer
• Event schedules for each fictional city
• AI-generated visuals from Midjourney
• Instagram embeds, YouTube shorts, Google Maps pins
• Newsletter opt-ins, recipe PDFs, “Become a Tuna Ambassador” forms

Every link shared, every story told — leads here.

And Then, May 2nd Arrives

You wake up.

You scroll.

And tuna is everywhere.

TikTok. Instagram. YouTube. LinkedIn.

Flying tuna, walking tuna, swimming tuna, tuna you can’t ignore.

And the only name everyone remembers?

TUNARA.

But here’s the twist:

It never existed.

We never made it.

But we showed how it could have been done.

Coming Up Next…

In the next posts, we’ll dive into:

• How TUNARA’s logo and brand story were created using AI
• How to build a global campaign site with WordPress
• How to design roadshow-style events for maximum engagement
• How to automate content creation with AI — and publish it instantly via WordPress
• From fiction to function: should a fictional brand ever become real?
• How to distribute content globally across dozens of channels using WordPress as your command center