Welcome to Part 4 of our SaaS breakdown series.

So far, we’ve shared:

• The idea (unused media in WordPress is a hidden cost)
• The product plan (wireframes, flows, MVP)
• The pricing model (scan fee + storage automation)

Now comes a crucial part of any SaaS project:

“Who is this product actually for?”

Yes, solo site owners might use it.
But if we were building this for real, we’d go all-in on one customer type:

WordPress Agencies.

Here’s why.

1. Agencies Feel the Pain at Scale

One site with 80GB of unused media?
Annoying.

Twenty client sites like that?
Now it’s a real operational problem.

Agencies:

• Manage dozens (sometimes hundreds) of WordPress sites
• Deal with bloated backups, slow staging, slow migrations
• Are often on tight shared hosting or limited VPS plans
• Waste hours troubleshooting size-related issues

Our product would help them clean, control, and report on all of it — from a single dashboard.

2. They Can Monetize It Immediately

Here’s what makes agencies different from end users:
They can turn your product into their product.

• Include the scan as part of a care plan
• Sell the cleanup as a one-time add-on
• Mark up the storage and charge clients monthly
• Offer it as a “green hosting optimization service” (seriously, eco sells)

So we’re not just solving a problem.
We’re giving them a new revenue stream.

That’s leverage.

3. No Plugin = No Pushback

Agencies are very plugin-weary.
Security, performance, bloat, conflicts — they’ve seen it all.

That’s why a plugin-free model (API key + external dashboard) would be a key selling point.

No code change. No plugin updates.
No compatibility risk.

Just connect and go.

This alone would make us stand out in the WordPress tools market.

4. They’re Easy to Reach (If You Speak Their Language)

You don’t need a massive ad budget to reach agencies.

They hang out in:

• Facebook groups
• Slack communities
• Indie Hackers
• Twitter / LinkedIn
• WordCamps
• Plugin support forums
• Hosting partner newsletters

Your job is to speak their language.
Not “delete images fast” — but:

“We help agencies reduce backup sizes, prevent hosting limits, and look like heroes to clients.”

Big difference.

5. They’ll Be Your First 100 Customers (and Referrers)

Agencies are networkers.
They share tools. They give feedback. They refer each other.

If you land 5 agencies with 10 sites each, that’s 50 active sites.
That’s feedback, revenue, case studies, testimonials — fast.

Early product-market fit won’t come from SEO or ads.
It’ll come from a few right-fit partners who love what you’re doing.

So don’t waste time trying to win “everyone.”
Win 10 great agencies. Let them spread the rest.

What the Agency Plan Should Offer

Let’s briefly sketch what an “Agency Plan” in this SaaS might look like:

• Multi-site dashboard
• Discounted scan fees after 5+ sites
• White-label reporting (PDFs or dashboards)
• Agency-branded alerts and recovery options
• Client billing support (optional)

Even basic versions of these would make the product “agency-friendly.”

Closing Thoughts

Most SaaS founders think “users = everyone.”

But early-stage products thrive when they focus on a specific group, with a specific pain, at a specific scale.

Agencies aren’t just a good fit for this WordPress cleanup SaaS — they’re the perfect first market:

• They feel the pain
• They have the volume
• They can resell the value
• And they’re easy to reach

In Part 5, we’ll show you how we’d actually launch this:
From beta testing, to early feedback, to the first real customers — without spending a dime on ads.

Stay tuned.