Welcome to Part 9 of our SaaS breakdown series.
So far, we’ve shaped this WordPress cleanup product from every angle:
- Clear problem
- Logical user flow
- Lightweight tech
- Fair pricing
- Right audience
- Smart MVP
- Emotional journey
But now comes the real decision point:
Should this idea become a full-on SaaS business… or something else?
Because not every great idea needs to become a startup.
Some ideas make more sense as:
- A consulting service
- A plugin sold once
- A licensing deal
- Or just a public playbook you give away
Let’s explore each path.
Option 1: Build the SaaS Product
This is the obvious route:
Launch the platform, get recurring revenue, grow steadily.
Upsides:
- Monthly revenue (storage fees)
- Expandable (more storage, features, agencies)
- High margin if serverless and lean
- Long-term asset
Challenges:
- Support needs grow with users
- Product scope could expand too fast
- Marketing never ends
- You’ll need to staff or automate over time
Best if:
You want to build a real business, not just a tool.
Option 2: License the IP or Workflow
You package up:
- The process (scan → compare → clean → store)
- The UI concept
- The technical stack
And offer it to:
- WordPress agencies (to run privately)
- Hosting companies (as an internal tool)
- Plugin developers (to integrate into their product)
Upsides:
- Money up front
- No ongoing support
- Stay lean and focused
Challenges:
- Harder to price
- You lose long-term control
- One-time payout, not recurring
Best if:
You don’t want to build or scale, but still want to monetize the idea.
Option 3: Turn It Into a One-Time Plugin
Repackage the whole logic into a WordPress plugin and sell it like traditional software.
Upsides:
- Easier to launch
- Huge plugin marketplaces
- One-time buyers = faster conversion
- Familiar model for WP users
Challenges:
- Plugins mean support headaches
- Local hosting = storage limits again
- Harder to track usage or upsell
Best if:
You want a faster win, but less ambition for recurring growth.
Option 4: Run It As a Service
You offer this as a manual or semi-automated cleanup service to agencies.
“We scan and clean your client sites. You look like a hero. Starting at €199/site.”
Upsides:
- Agencies understand services
- Can charge more per project
- Doesn’t require a full product
Challenges:
- Time-for-money
- Not scalable unless automated
- You become a boutique agency
Best if:
You like selling services and don’t want to deal with SaaS churn, dev ops, etc.
Option 5: Publish It as a Playbook
You do exactly what this blog series is doing:
- Break down the idea
- Share the process
- Let others run with it
Upsides:
- Audience trust
- Content-driven growth
- Future consulting or product leads
Challenges:
- No direct monetization (unless paired with coaching or community)
- Others may build it faster
Best if:
You want to grow your brand or test interest before committing.
So… What Should You Do?
Here’s a simple framework:
Ask Yourself… | If YES → Consider this path |
---|---|
Do I want long-term recurring revenue? | SaaS Product |
Do I want quick money, no long-term ops? | Licensing or Plugin |
Do I like client work and flexibility? | Run It As a Service |
Do I want to test interest without risk? | Publish The Playbook |
No path is “right.”
Only the one that fits your goals, time, and appetite for risk.
Final Thoughts
This isn’t just a tech exercise.
It’s a business decision.
You now have:
- A real idea
- A validated problem
- A working solution
- Multiple ways to deliver it
What comes next is up to you.
In Part 10, we’ll wrap this whole series up:
What we learned, what we’d do differently, and how you can use this framework for your next SaaS idea.
Until then — keep thinking clearly, building simply, and staying sharp.
Last modified: May 2, 2025